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Entrepreneur EDGE™


About the Edge

The Entrepreneur EDGE™ can help you evaluate your potential for success and satisfaction in your chosen enterprise. This information can help whether you are: Starting your Business; Funding your Business; Growing your Business; or Re-charging your Business.

Over 20 years of extensive research into entrepreneurs has guided the development of this powerful tool. The tool provides the mission critical information about you, the key driver of the entrepreneur enterprise. It is designed to help you gain insight into family-of-origin contributions and be more aware of your entrepreneurial behavior in the following four areas:

1) Mindset (including Independent Minded, Risk Tolerant, Knowledge Seeker, Innovator, Achiever, and Optimistic).
2) Self-Management (including Action Orientation, Analytical, Multi-Tasker, Stress Motivated, and Self Directed)
3) Dealing with Others (including Initiator, Networker, Explorer)
4) Business Orientation (including Opportunistic, Strategic, and Proactive)

Once you enter your responses, you will be able to print your report that will show your patterns in 17 scales — the behaviors that matter in entrepreneurial endeavors. Use the Entrepreneur EDGE™ development guide to zero in on your action plan. The Success Factors and Entrepreneur Competencies serve as a guide on the proven what and how to help you accelerate your success as an entrepreneur — and gain your EDGE.

The Entrepreneur EDGE suite of products is designed to be one of your key business resources — a tool that can help guide your success over the long term.



Entrepreneur EDGE™ Personal Profile


The first tool to distinguish your preference to be an entrepreneur vs. a conventional career.

 • Do you want to know if you prefer an entrepreneurial career or a more conventional career?
 • Do you want to know how your entrepreneurial behavior stacks up to other entrepreneurs?
 • Are you curious to explore how your current behavior needs to be adjusted to set the stage for entrepreneurial success?
 • Do you need clarity on the way your perspectives play into how you work and what that means for you as an entrepreneur?
 • If you answered yes to any of these questions, click below to get your Entrepreneur EDGE™ Profile.
 • You will get immediate feedback in a full report that covers the 4 Success Factors, 17 Entrepreneur Competencies, and the Family Dimensions in this book

Entrepreneur EDGE™ Effectiveness Guide

The first book to outline entrepreneur competences and how to develop them.

 • Loaded with action tips, learning suggestions, and resources for further exploration, the Entrepreneur EDGE™ Effectiveness Guide is a practical, time-saving, and potentially career-saving resource.
 • With each chapter on the 4 Success Factors and 17 Entrepreneur Competencies you receive a description of skilled and unskilled behaviors in each of the entrepreneur success factors. Action tips, learning resources, and research summaries provide you with a wealth of knowledge on how to enhance your success as an entrepreneur.
 • With the Tool Boxes, you can identify a specific area of concern or interest and find those tips that are most relevant to you.
 • Complete with an action plan, the book gives you a step-by-step guide on maximizing your strengths and developing your stretch areas.

To request more information on the Entrepreneur EDGE™ Personal Profile or the Entrepreneur EDGE™ Effectiveness Guide, click here. To purchase the Entrepreneur Edge, please continue to the price list and contact client services to place your order. 

About the Authors

Your Entrepreneur EDGE™ is the result of a collaboration of writers who are highly experienced in entrepreneur development and business growth strategies. Between them, the authors have consulted with thousands of entrepreneurs in small to midsize businesses at all stages of their business development.

The authors have had working relationships with key small business service providers including the Small Business Administration, Small Business Development Centers, Community Colleges, SCORE, Veterans Business Centers, Women's Business Centers, Procurement & Technical Assistance Centers, and Export Assistance Centers.

Other published works by the authors include the Leadership Unlimited Profile and the Strategic Agility Accelerator.

Roger Pearman, Ed.D.
In addition to being an internationally acclaimed researcher, Roger has been an entrepreneur for over 20 years. He is the CEO of two firms: Leadership Performance Systems, Inc. that provides specialized talent management services and Qualifying.org, Inc. that provides certification training on nineteen assessment tools. Roger also serves as a Senior Adjunct Associate for the Center for Creative Leadership.

Due to his extensive global experience, he is the Visiting Associate Professor of Global Commerce and International Management at the Calloway School of Business, Wake Forest University. As a published author, Roger has articles in Inc.com, Wired, Business.com, Performance Management, and Talent Management. He is author or senior author of: YOU: Being More Effective in Your MBTI® Type (2006), Introduction to type and emotional intelligence (2002), Leadership Advantage (2001), Hardwired Leadership: Unleashing the Power of Personality to Become a New Millennium Leader (1999), I'm Not Crazy, I'm Just Not You (1996, 2010).

R. Daniel Parks     

Dan has been an entrepreneur, strategy, and leadership consultant for over 25 years. During his tenure with the University of North Carolina system, he has helped lead major initiatives in economic development strategy and entrepreneurship. Dan has served as a Center Director and as the Statewide Director of Strategy for North Carolina's Small Business & Technology Development Center (SBTDC).

Dan has led the development of educational products that have been applied across the SBTDC network including the Strategic Performance Series, and the SYMMETREE™ Change Management Simulation. Dan assisted the Association of Small Business Development Centers (ASBDC) with the association's strategic plan-and has consulted with over 20 state Small Business Development Centers. He has provided strategic services to numerous economic development organizations including the Research Triangle Regional Partnership. Dan is the co-author of a leadership simulation, the Strategic Agility Accelerator™. And he has co-authored a series of developmental toolsets including the Entrepreneur EDGE™ Profile, Leadership Unlimited Profile™, the Ethical Decision Strategies Inventory™, and the Innovative Leader Profile ™. He has operated and sold two entrepreneurial enterprises.

Barry Phillips  

Barry is an Associate of the Institute of Bankers in the United Kingdom. He spent 33 years as a career banker culminating in 12 years based in Arabian Gulf countries. His banking experience has included establishing branch offices and coordinating multi-million dollar credit facilities for multi-national organizations.

After settling in the US, Barry worked with the North Carolina Small Business & Technology Development Center (SBTDC) for 17 years. He has assisted hundreds of entrepreneurs with business planning and strategy. Barry also co-authored and developed a series of assessments designed to assist managers and entrepreneurs in their career decisions and personal development. He is the co-author of two business simulations that allow learners to experience leadership decision making and the strategic planning process. Because of his international business experience, Barry is a much sought after adviser for helping organizations think and implement globally.

Marcus C. King     

Marc has over 30-years experience as an organizational development, strategy, and leadership consultant. He has worked with many entrepreneurs and high-growth businesses in areas of planning and growth strategies. For over 25 years, he served as the Deputy State Director of the University of North Carolina Small Business & Technology Development Center (SBTDC).

Marc has also been a leader in the Association of Small Business Development Centers (ASBDC) and has served as Vice Chair of the ASBDC board. Marc has provided consulting to over 20 statewide Small Business Development Centers in areas including strategic planning and accreditation. For over six years, Marc served as Vice President for the ASBDC Accreditation Committee which oversees and manages the accreditation process mandated by federal law. In that role, he helped rewrite the Baldrige-based accreditation standards and self-study documents. Marc is a recipient of the distinguished service award from the ASBDC.

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